D&AD X UNIQLO Design Competition

"New Blood teamed up with UNIQLO to bring you an exciting t-shirt design competition." - D&AD This piece is one of the shortlisted entries: https://www.flickr.com/photos/dandaduk/albums/72157660331898596/with/22488503796/ The design challenge was to express "what does London mean to you" on UNIQLO's UT. When I first visited London, the stop "Elephant and Castle" on the tube map caught my eye and led me to wild imaginations. The image was produced to celebrate the convenience of Underground, not only for Londoners but for visitors around the globe.